XpandSports
How we transformed manual athlete outreach into an AI agent-powered marketplace that delivered 10x athlete outreach, 10x customer prospecting, and 60% conversion improvements.
The Challenge
XpandSports connects D1/professional athletes with aspiring athletes through their online platform. Despite having a compelling value proposition, their growth was severely constrained by manual outreach processes.
Limited Prospecting Scale
Manual Instagram searches and messaging limited outreach to 10 athletes per week
Generic Messaging
Standard DM templates resulted in low response rates and poor conversion
Time-Intensive Workflows
Staff spending hours researching profiles, crafting messages, and managing follow-ups
Missed Opportunities
No systematic way to identify ideal customer prospects or track engagement
Reactive Social Presence
Manual content creation limiting brand visibility and engagement
The Solution: AI Agent-Powered Marketplace Growth
King & Company deployed an intelligent agent ecosystem that transformed XpandSports from manual outreach to automated, personalized prospecting at scale.
Athlete Prospecting Agent Workflow
AI agents automatically research college team rosters, identify ideal athlete profiles, scrape Instagram accounts, and generate personalized 3-message sequences based on each athlete's background, achievements, and interests.
Customer Identification & Outreach System
Intelligent agents monitor target accounts and interactions to identify ideal customer profiles (aspiring athletes and families), then deploy automated, personalized DM sequences tailored to their specific interests.
AI-Powered Response & Booking Hub
Instagram DM response agents integrated with CRM automatically handle inquiries, answer questions with custom information, and book discovery calls based on real-time availability.
Automated Content & Engagement Engine
AI agents research trending sports topics and automatically create and post engaging content across Twitter and Instagram, driving organic reach and platform awareness.
The Results
The transformation delivered massive improvements across athlete outreach, customer acquisition, and operational efficiency.
from 10 to 100+ athletes contacted weekly through intelligent automation, representing a 10x increase in prospecting capacity
improvement in customer prospecting through AI-driven identification and personalized outreach to ideal family profiles
more athletes joined the platform directly from AI-driven outreach campaigns compared to manual messaging
elimination of hours of manual research, profile identification, and message crafting, allowing team to focus on relationship building and platform development
engagements generated through automated content creation and strategic posting across platforms
complete prospect-to-booking workflow requiring minimal human intervention while maintaining personalized touch
Leadership Perspective
“We went from manually finding and messaging 10 athletes a week to having AI agents prospect, research, and engage 100+ athletes with personalized messages that actually convert. The same system works for finding customers, booking calls, and even growing our social media presence. It's like having a team of research assistants and marketing professionals working around the clock, but everything feels personal and authentic to our brand.”
The King & Company Difference
This transformation showcases the power of AI agents for relationship-driven businesses. We don't just automate tasks - we build intelligent systems that research, personalize, and engage at scale while preserving the authentic connections that drive marketplace success.
Ready to scale your relationship-driven business with AI agents?
King & Company: Building intelligent systems that give growing businesses a lasting competitive edge in the AI era.