A Sports Platform Scaled from 10 to 100+ Athletes a Week
“We went from finding and messaging maybe 10 athletes a week by hand to having the system handle 100+ a week with messages that actually sound like us. Same system books calls, finds customers, posts content. It's like we hired a whole outreach team but it all runs on its own.”
XpandSports connects D1 and pro athletes with aspiring athletes through an online platform. Manual Instagram outreach limited them to 10 athletes per week. Generic DM templates got low response rates.
We built an AI agent system that scrapes team rosters, researches athlete profiles, writes personalized 3-message DM sequences, handles responses, and books discovery calls. A separate agent creates and posts content across social platforms.
Outreach scaled from 10 to 100+ athletes weekly. Conversions improved 60%. 10,000+ social engagements from automated content. End-to-end automation from prospect to booked call.
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