SWAN Commercial Advisors
How we transformed manual prospecting into a data-driven growth engine that delivered 5,000+ messages monthly, 20+ hours saved per person, and 200% traffic growth.
The Challenge
SWAN Commercial Advisors had built a thriving commercial real estate practice, but manual processes were limiting their growth potential in an increasingly competitive Memphis market.
Limited Outreach Scale
Manual prospecting and follow-up constrained their ability to reach qualified prospects
Data Entry Burden
20+ hours per person monthly spent on administrative tasks instead of relationship building
Fragmented Intelligence
Market insights scattered across multiple expensive platforms costing $15,000+ annually
Reactive Approach
Missing opportunities to engage prospects before deals hit the open market
Performance Visibility
Limited real-time tracking of deal pipeline and team performance
The Solution: AI-Powered Business Intelligence & Relationship Amplification
King & Company designed an integrated intelligent system that amplified SWAN's relationship-driven approach while dramatically expanding their market reach.
AI-Powered CRM & Automation Hub
Custom business intelligence platform that centralized market data, client management, and automated outreach sequences with hyper-personalized messaging based on specific building details, lease terms, and market conditions.
Intelligent Market Intelligence System
AI-driven tools that identify companies exhibiting 'intent signals' for office relocations or lease negotiations, enabling SWAN to engage opportunities weeks before they become public knowledge.
SEO-Optimized Digital Platform
Custom website with proprietary square footage calculator and automated content generation, driving qualified traffic and establishing market authority.
Streamlined Data Operations
Eliminated manual data entry through intelligent automation, including AI photo-parsing tools for site visits and integrated calendar/communication tracking.
The Results
The transformation delivered measurable impact across every aspect of SWAN's business operations and market presence.
personalized messages monthly with intelligent sequencing and follow-up, enabling 10x increase in prospect engagement without losing the personal touch
hours saved per person monthly, redirecting focus from administrative tasks to high-value relationship building and deal closure
annual subscription savings through consolidated intelligent platform replacing multiple fragmented tools
website traffic increase through SEO optimization and custom tools, positioning SWAN as the premier market intelligence source
AI-powered market analysis and real-time deal tracking providing competitive advantage and data-driven decision making
Leadership Perspective
“King & Company created a true workforce multiplier for our team. We're still the same relationship-driven firm our clients know and trust, but now we have the intelligent systems to cover exponentially more ground while staying organized. Our outreach has increased by over 2x, AI handles the research and logistics so we can focus on building real connections.”
The King & Company Difference
This transformation demonstrates our approach to amplifying human expertise rather than replacing it. We build intelligent systems that handle the heavy lifting while preserving the personal relationships that drive professional services success.
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King & Company: Building intelligent systems that give growing businesses a lasting competitive edge in the AI era.