A Charter School Turned Its Enrollment Pipeline Into a Growth Engine
“Our enrollment used to be spreadsheets and sticky notes. Staff spent entire weeks on follow-ups and families were slipping through the cracks. Now the system handles the outreach automatically and our team just focuses on talking to parents. We grew enrollment 25% the first year and it didn't require hiring anyone.”
Star Academy in Memphis serves 350+ families. Enrollment ran on spreadsheets and manual follow-up. Staff spent 200+ hours each cycle on data entry. Interested families were slipping through the cracks.
We built a custom CRM tied to enrollment forms, connected automated email and text follow-ups, and deployed AI agents to handle routine questions across email, text, and social. Tour scheduling went from email chains to one-click booking.
Enrollment grew 25% in year one. Staff reclaimed 200 hours per cycle. The system paid for itself twelve times over.
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