Star Academy Charter School
How we transformed manual enrollment processes into an intelligent ecosystem that delivered 25% enrollment growth and 1,200% ROI in year one.
The Challenge
Star Academy Charter School in Memphis was facing critical growth constraints despite strong demand for their educational programs.
Lost Leads
Prospective families falling through cracks due to inconsistent follow-up
Staff Overwhelm
200+ hours per enrollment cycle spent on manual data entry and communications
Missed Opportunities
No systematic way to nurture interested families or track engagement
Limited Visibility
Leadership lacked real-time insights into enrollment pipeline performance
The Solution: An Intelligent Enrollment Ecosystem
King & Company designed and implemented a comprehensive AI-driven system that transformed Star Academy's enrollment from reactive to proactive.
Central CRM Hub
Custom-built system tailored specifically to educational enrollment workflows, providing complete visibility into every prospect and family interaction.
Integrated Forms & Scheduling
Smart forms that automatically populate the CRM and seamlessly connect to calendar booking tools for tour scheduling.
Automated Nurture Sequences
Personalized email and SMS campaigns triggered by family behavior and interests, ensuring no lead goes cold.
AI Agent Suite
Intelligent assistants deployed across email, text, and social media that answer questions, add prospects, and schedule tours automatically.
The Results
The transformation delivered measurable impact across every aspect of Star Academy's enrollment process.
increase in student enrollment in one year, directly supporting Star Academy's strategic expansion goals
hours saved per enrollment cycle, freeing staff to focus on relationship-building and educational excellence
return on investment through increased revenue and operational savings
improvement in family satisfaction through faster response times and personalized communications
Leadership Perspective
“Before working with King & Company, our enrollment process felt like we were constantly playing catch-up. Now we have a system that works as hard as we do. The AI tools handle the routine tasks so our team can focus on what matters most – building relationships with families and growing our school community. The results speak for themselves – we're not just hitting our enrollment targets, we're exceeding them.”
The King & Company Difference
This transformation showcases our core methodology: deep business understanding + custom-built intelligent systems = measurable ROI. We don't just implement technology – we build competitive advantages that grow with your business.
Ready to discover what intelligent systems can do for your organization?
King & Company: Building intelligent systems that give growing businesses a lasting competitive edge in the AI era.